This is one of the most-bought serums in India right now, sitting at the top of Myntra's personal care listings with over 40,000 ratings behind it. So before deciding whether the claim above holds up, here's what's actually in the bottle.
Ingredient lists are ordered by concentration — what's near the top is doing the most work. Here's the breakdown, in order.
| Ingredient | What it actually does |
|---|---|
| Niacinamide | The real star — supports skin barrier, calms inflammation, genuinely helps even tone |
| 3-O-Ethyl Ascorbic Acid | A stable, gentle Vitamin C derivative — less irritating, but also less potent than pure Vitamin C |
| Salicylic Acid (BHA) | Mild exfoliant, present at a low, gentle concentration |
| Sodium Hyaluronate | Hydration — binds water to the skin |
| Adenosine | Soothing, barrier-repairing |
The "100X stronger" line isn't a measurable claim — it's not clear what it's being compared against. What's actually here is a well-balanced, low-irritation brightening formula built around niacinamide, not a high-strength Vitamin C treatment. If pure, potent Vitamin C is specifically what you want, this isn't that. If you want a gentle daily brightener that won't sting, that's exactly what this is.
The core promise — visible brightening with low irritation — holds up. The "100X" figure specifically does not, since it's unverifiable marketing language rather than a real measurement.
Good fit if you want a low-effort, low-irritation entry into brightening actives — especially if you're new to niacinamide or Vitamin C. Less of a fit if you're already using stronger actives and want something to push results further, rather than maintain them.